(This article was originally featured in Health Club Management Magazine. As the industry enters a phase of regrowth following the loss of members during lockdown, it’s crucial to understand customer acquisition cost versus the lifetime value of each customer, as Paul...
Campaign magazine stirred up a good debate around the inclusiveness of fitness marketing recently, something we need to consider more deeply as a sector if we are ever to engage the 85% of the population who don’t currently use a health club or leisure centre in the...
Digital marketing skills are a ‘must-have’ for any fitness business, whether they are in-house or outsourced. Customers increasingly make buying decisions from the comfort of their own home which means your club needs to be seen to be considered. But the...
I’m delighted to officially launch The Side Hussle, a platform that will provide the latest ideas, news and expert views on the hottest sales and marketing topics across the UK fitness industry. My hope is The Side Hussle will become a genuinely useful resource for...
The ‘stay at home’ message is starting to lift across the UK. That means we can see our friends and family again (outside), and I hope everyone is feeling some kind of optimism for what lies ahead. This is the eighth and final article...
