IWG, the world’s leading provider of flexible workspaces has announced two new partnerships which will revolutionise workplace benefits for hybrid workers. IWG, which includes brands such as Spaces and Regus, has partnered with international health insurance and...
Fitness marketplace, Hussle, has launched a new commercial marketing deal with Barclays. Barclays becomes the latest partnership secured by Hussle to provide fitness as a benefit to their customers, alongside existing Hussle partners including AXA Health, TESCO and...
At a time where free cinema tickets, dining discounts, and gift voucher incentives are commonplace, why should brands consider offering fitness incentives to their customers instead? Fitness incentives – offering access to gyms, pools and online fitness to...
Marketing partnerships are a tried and trusted way for two companies to exchange value and mutually achieve their goals. However, this is a growth strategy which has been underutilised by the fitness industry for too long. Arguably the best-known marketing partnership...
WPA Insurance has agreed a commercial partnership with Hussle to provide ‘fitness as a benefit’ to its 300k members. WPA Insurance is one the the UK’s leading not for profit health insurers and joins the likes of AXA Health, BUPA, The AA, Tesco...
